You could have written the most compelling auction description ever written. But unless anyone reads it you'll get no sales. All professional ad writers agree that the title is 9x more important than the ad itself. Before you read a newspaper article, what's the first thing you read? That's right. The headlines. Only when a headline interests you will you attempt to read the actual article. The most effective way of coming up with the best title The best way is follow the 100-1 rule. First write 100 titles then pick the best one. Why? Professional writers do this because 100 seems to exhaust all possible titles. You'll find when you've finished that the best one jumps off the page at you. Try it! It works. It takes time but nothing comes without effort. And the results will outweigh the work. There is however a better way that I stumbled across. This method is used by one of the most successful writers on the web. He simple asks a special question...
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